H&M will promote its new “The Blues “ collection with the My Town iPhone application. MyTown is the most famous social game with over1.2million users and is available for the iPhone and iTouch .This campaign can engage the target consumers who like fashion and mobile social game. The players can earn points by checking- in from real –world shops and unlock reward.Morever,H&M can encourage the users to visit the real store to purchase the clothes which they like.
Source From http://www.mobilecommercedaily.com/hm-to-drive-store-traffic-for-new-collection-via-popular-app/
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