Mobile marketing means the use of mobile medium to distribute different kind of promotion or advertising messages to customers. This is a channel of communication between a organization or company and target audience. On the other hand, this is a platform that for using wireless media to provide new information ,promotion and services to customers. The company can deliver a new message so fast and directly though mobile phone. It becomes more effective and raise awareness.
There are some major classification of mobile marketing, including Short Message Service, Multimedia Message Service, In-game, Mobile web marketing, Bluetooth etc.
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