Swedish clothing company H&M launched a mobile marketing compaign . The campaign includes SMS coupons , mobile banner ads placed on major mobile sites etc.The retail can send SMS and mobile channel to promote its new collection to the consumers.Besides,the consumers can sign up by entering their mobile number to get SMS alerts .They can get SMS coupons to buy any products with special offers.For example,some offers are available only for a limited time.When a consumer receive a message,he/she may go to the retail nearby to get the special offer or win H&M gift cards.
source from :
http://mobilemarketer.com/cms/news/advertising/2506.html
Mobile marketing will become a trend of promotional tools in e-business in near future.
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