QR Codes in H&M mobile marketing campaign

 

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http://www.marcathing.com/2007/09/04/qr-codes-in-hm-mobile-marketing-campagne/ 

H&M Mobile Marketing --- Pros and Cons

Pros

Consumers can purchase the new clothes when they receive the messages about new promotion or information .The compaign pushed them to visit the real store and purchase the pieces of clothing.It generates awareness of H&M and loyalty reward.On the other hand , it increases the sales of H&M.They use this platform to understand the behaviour of consumers .

Cons

Some consumers receive the content and messages from the mobile web results in poor user experience.They may ignore or delete the message immediately.Some of them respect their privacy so that they can't disclose their information through the web sites.


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H&M and My Town

Here is the screen grab of My Town iphone game                 






 
Here is the screen grab of application

MY TOWN -- Social network game

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http://www.youtube.com/watch?v=H0P-HcUhQn4&feature=PlayList&p=82DED93952AFECCE&playnext_from=PL&playnext=1&index=28

The definition of mobile marketing

Mobile marketing means the use of mobile medium to distribute different kind of promotion or advertising messages to customers. This is a channel of communication between a organization or company and target audience. On the other hand, this is a platform that for using wireless media to provide new information ,promotion and services to customers. The company can deliver a new message so fast and directly though mobile phone. It becomes more effective and raise awareness.

There are some major classification of mobile marketing, including Short Message Service, Multimedia Message Service, In-game, Mobile web marketing, Bluetooth etc.

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H&M and My Town iphone

H&M will promote its new “The Blues “ collection with the My Town iPhone application. MyTown is the most famous social game with over1.2million users and is available for the iPhone and iTouch  .This campaign can engage the target consumers who like fashion and mobile social game. The players can earn points by checking- in from real –world shops and unlock reward.Morever,H&M can encourage the users to visit the real store to purchase the clothes which they like.



Source From http://www.mobilecommercedaily.com/hm-to-drive-store-traffic-for-new-collection-via-popular-app/
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H&M Mobile Marketing

Swedish clothing company H&M launched a mobile marketing compaign . The campaign includes SMS coupons , mobile banner ads placed on major mobile sites etc.The retail can send SMS and mobile channel to promote its new collection to the consumers.Besides,the consumers can sign up by entering their mobile number to get SMS alerts .They can get SMS coupons to buy any products  with special offers.For example,some offers are available only for a limited time.When a consumer receive a message,he/she may go to the retail nearby to get the special offer or win H&M gift cards.






source from : http://mobilemarketer.com/cms/news/advertising/2506.html