H&M and My Town iphone

H&M will promote its new “The Blues “ collection with the My Town iPhone application. MyTown is the most famous social game with over1.2million users and is available for the iPhone and iTouch  .This campaign can engage the target consumers who like fashion and mobile social game. The players can earn points by checking- in from real –world shops and unlock reward.Morever,H&M can encourage the users to visit the real store to purchase the clothes which they like.



Source From http://www.mobilecommercedaily.com/hm-to-drive-store-traffic-for-new-collection-via-popular-app/
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H&M Mobile Marketing

Swedish clothing company H&M launched a mobile marketing compaign . The campaign includes SMS coupons , mobile banner ads placed on major mobile sites etc.The retail can send SMS and mobile channel to promote its new collection to the consumers.Besides,the consumers can sign up by entering their mobile number to get SMS alerts .They can get SMS coupons to buy any products  with special offers.For example,some offers are available only for a limited time.When a consumer receive a message,he/she may go to the retail nearby to get the special offer or win H&M gift cards.






source from : http://mobilemarketer.com/cms/news/advertising/2506.html