QR Codes in H&M mobile marketing campaign

 

http://mobilemarketiingspd4290.blogspot.com

http://www.marcathing.com/2007/09/04/qr-codes-in-hm-mobile-marketing-campagne/ 

H&M Mobile Marketing --- Pros and Cons

Pros

Consumers can purchase the new clothes when they receive the messages about new promotion or information .The compaign pushed them to visit the real store and purchase the pieces of clothing.It generates awareness of H&M and loyalty reward.On the other hand , it increases the sales of H&M.They use this platform to understand the behaviour of consumers .

Cons

Some consumers receive the content and messages from the mobile web results in poor user experience.They may ignore or delete the message immediately.Some of them respect their privacy so that they can't disclose their information through the web sites.


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H&M and My Town

Here is the screen grab of My Town iphone game                 






 
Here is the screen grab of application

MY TOWN -- Social network game

http://mobilemarketingspd4290.blogspot.com/
http://www.youtube.com/watch?v=H0P-HcUhQn4&feature=PlayList&p=82DED93952AFECCE&playnext_from=PL&playnext=1&index=28

The definition of mobile marketing

Mobile marketing means the use of mobile medium to distribute different kind of promotion or advertising messages to customers. This is a channel of communication between a organization or company and target audience. On the other hand, this is a platform that for using wireless media to provide new information ,promotion and services to customers. The company can deliver a new message so fast and directly though mobile phone. It becomes more effective and raise awareness.

There are some major classification of mobile marketing, including Short Message Service, Multimedia Message Service, In-game, Mobile web marketing, Bluetooth etc.

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